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How to reach and maintain your ideal weight, using common sense.
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Sunday, February 6, 2011

Sexist commercials during the Super Bowl

I'm watching the Super Bowl. Commercials for the Super Bowl cost a million dollars for 30 seconds, so you think we'd get some quality commercials.

But as far as I'm concerned, most of them have been garbage.

If you pay attention to politics, you know that the Dems are calling for "civility" from the Republicans and others. So they know - or at least they believe - that what people in the public eye say, what people in the public eye do - effects other people for good or ill.

So let's assume that's true. What are the Super Bowl commercials telling the impressionable young boys that are watching it? (As well as impressionable young girls?)

Well, we've had Eminem - an animated Eminem - exuding arrogance and disdain for authority - strutting on the TV screen, and shoving someone off a building roof.

Then we've had Teleflora.com, with a young man sending an email to his girlfriend praising her "rack."

And there have been a couple of offensive Pepsi Max commercials. One of them ends with a man looking at a pretty blond female jogger appreciatively. His girlfriend throws a Pepsi can at his head, he ducks, it hits the other woman in the head and she collapses to the ground, writhing in pain. The couple, instead of going to her aid, run away. Obviously it's meant to be funny, but I thought it was revolting. Way to show young people watching the Super Bowl that if you accidently do someone an injury, the way to handle it is to run away and leave them there, suffering.

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