If Results are "Not Typical" - Why Brag About Them?

I just saw a commercial for Ageless Male. Showed a 50-ish, flabby guy in one photo, and the same guy, very nicely muscled and wearing a singlet to show it off, in the other photo.

Down at the bottom of the screen? In tiny letters, "Results not typical."

That's typical of all advertising, of course. They always show the exceptions, the top 10%, never the average results.

And I'm seeing more and more ads now for 5-Hour Energy. I was going to advise against it - but if Wikipedia is to be believed it's not that bad.

I looked it up at Wikipedia:

The ingredients of the drink are, in order of listing, taurine, glucuronolactone, malic acid, N-Acetyl L-tyrosine, L-phenylalanine, caffeine, and citicoline. The maker claims the product "contains caffeine comparable to a cup of the leading premium coffee."

Caffeine
An October 2010 analysis by ConsumerLab.com found the caffeine content of a full bottle of 5-Hour Energy is 207 mg. The maker claims the product "contains caffeine comparable to a cup of the leading premium coffee." The directions on the 5-Hour bottle recommend taking half of the contents (103 mg of caffeine) for regular use, and the whole bottle for extra energy. A regular cup of coffee has less than 100mg/250 ml cup). The Mayo Clinic recommends daily caffeine intake remain below 200-300 mg a day and suggests that consumption over 500-600 mg a day can lead to nervousness, restlessness, irregular heartbeats and insomnia.

However, another source (energyfiend.com) claims that they have been told directly by the company that makes 5 Hour Energy, and quotes the company as saying that a standard bottle of 5 Hour Energy contains 138 mg of caffeine. With a full bottle of Extra Strength 5 Hour Energy being reported to contain 50% more caffeine than a standard bottle, the Extra Strength bottle should contain the previously quoted 207 mg, which would be exactly 50% more than the original 138 mg. It is unclear at this time which is the correct measurement of caffeine for a regular bottle of 5 Hour Energy.

B vitamins
B vitamins are water soluble and easily eliminated in the urine. The Linus Pauling Institute comments that "No toxic or adverse effects have been associated with large intakes of vitamin B12 from food or supplements in healthy people," whereas B12 deficiency can lead to a wide variety of conditions such as depression, cancer and Alzheimer's disease. Their recommended daily dose of B12 is 30 mcg, much lower than the amount found in 5-Hour Energy.

For vitamin B6 supplements, the FDA defines a safe upper limit of 100mg/day. While one 5-hour Energy contains less than half this amount, excessive intake of vitamin B6 supplements can cause partially irreversible neuropathy. This information should be considered if you are already taking vitamin B6 supplements or are drinking more than one 5-hour Energy a day.

Citicholine
Citicholine is a naturally occurring brain chemical that has been found to be important to brain function and circulation in the brain. It is used to treat dementia, heat trauma, memory loss and Alzheimer's disease. Citicholine has been shown to help with age related memory problems and brain focus. For memory decline, 1000-2000 mg a day is advised